Trade shows are one of the most powerful marketing tools used by companies to boost their business by showcase their products, make contact with other leading decision-makers, and develop new leads. However, in order for the investment to be worth it, takes much more than putting a booth and crossing your fingers in hopes of making a real impact. Creating a truly immersive experience that maximizes your presence and ROI requires an ensemble of different professionals.
From event organizers through graphic designers and other specialists, in this post we will look at the best experts you should work with to make sure your trade show is a success.
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Event planners
Event planners are the backbone of the team. They are the ones that work with the trade show organizers and most times the ones that make sure that everything is according to plan and goals are meant. An experienced planner can help you set objectives, budget and find great specialist for the rest of the thing that has to be done. Once at the site, the event planner makes sure things run smoothly and according to plan, communicating both with the company team and the outside organization.
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Booth designers and stand builders
At trade shows, booths serve as a storefront for your company. A good design and a stable build, a long with the side details like the lighting and the position of the materials and screens are also as important as the size and branding of the construction. Stand builders have years of experience at events and know how to meet your needs. An eye-catching platform that showcases your business’ vision is always at the top of the list of things that make you stand out among other participants.
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Graphic designers
Ideally, you should have a reliable graphic design that is working with your brand but you can also hire someone who specializes in creating visuals for exhibitions, trade shows and conferences. Someone like this can collaborate with your inhouse designer and make sure that the visuals are highlighting your company and business as best as possible.
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Lead generation experts
The lead generation professionals assist in boosting the booth traffic, putting technology to work in engaging prospects in real time, tracking and capturing leads, and creating follow-up plans that actually work. A professional can handle big quantities of visitors, don't lose any chances, and create experiences that are captivating enough to encourage visitors to share information. In other words, lead generation professionals transform your trade show efforts into focused, effective, and valid business opportunities.
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Digital marketing engineer
Digital marketing engineer will amplify your trade show by building awareness even before the show, engaging guests at an event, creating and cultivating leads, and even providing post-event analysis to optimize future engagement. Because of their proficiency in data analytics, lead nurturing, content creation, and online advertising, your trade show efforts are targeted, efficient, and drive measurable business outcomes.
Boost Your Business by Gathering the Best Team
Making sure you have the right team that can work together towards reaching your trade show goals is one of the most essential parts you have to consider after deciding to attend. Organizing and executing such an important event takes a lot of time and effort even if you have hired the needed professionals, not to mention that there are other things like transport, logistics, and accommodations that also have to be thought out.
ProExpo specializes in business travel management and can help you with choosing the best stay for you and your team during trade shows, conferences summits and more. Send us a request form with your requirements and we will send you a free offer with list of appropriate options that you just have to choose from. Let’s work together towards a successful trade show!
