Whether you're a seasoned exhibitor or a first-time attendee, where a trade show takes place can make all the difference. At ProExpo Service, we understand the challenges business travelers face when navigating Europe’s busiest venues. Below, we share insights into some of the most prominent trade show locations—each with its own character, strengths, and travel considerations.
Messe Cologne (Koelnmesse), Germany
Step into the heart of innovation and commerce. Hosting global giants like Anuga and gamescom, Koelnmesse offers an impressive 284,000 m² of space across 11 halls. With its riverside setting and proximity to downtown Cologne, it’s as accessible as it is expansive.
Travel Note: Thanks to high-speed rail and Cologne-Bonn Airport, reaching Koelnmesse is seamless.
Eurexpo Lyon, France
Not far from both the airport and the city center, Eurexpo is Lyon’s premier exhibition ground. It’s home to Pollutec and Sirha—events that draw professionals from across Europe. It offers 140,000 m² of space, modern amenities, and multiple transport links.
Insider Tip: The neighborhoods of Bron and Saint-Priest are ideal for quick venue access and more budget-friendly lodging.
IFEMA Madrid, Spain
Vibrant and efficient, IFEMA serves as the core of Spain’s trade fair scene. Events like FITUR turn Madrid into an international crossroads. Situated just 10 minutes from Barajas Airport, IFEMA blends convenience with world-class infrastructure.
Smart Stay: Try hotels near Campo de las Naciones or Barajas. You'll avoid the city rush and stay minutes from the venue.
Fira Barcelona (Gran Via), Spain
Barcelona is always buzzing, and so is its state-of-the-art Gran Via venue. Think Mobile World Congress. Think Smart City Expo. With nearly 240,000 m² of exhibition space and direct metro access, Fira Gran Via is an exhibitor's dream.
Commute Hack: Choose hotels along Metro Line 9, especially in Plaça Europa, for fast, no-fuss connections.
RAI Amsterdam, Netherlands
Amsterdam's iconic venue hosts shows like IBC and Aquatech. Set just south of the city center, it boasts over 112,000 m² of halls, conference rooms, and flexible spaces. Transit? Excellent. Vibe? Unmistakably Dutch.
Timing is Everything: Book your hotel early.
Planning Ahead
While venue selection is crucial, your accommodation strategy can make or break the experience. ProExpo ensures your trip runs smoothly from booking to check-in. We offer personalized support, group booking coordination, and exclusive rates across Europe.
Ready to plan smarter? Reach out to our team to secure top hotel deals for your next trade show visit.
